Week 3 - Marketing discussion questions Essay Example | Topics and Well Written Essays - 500 words

Week 3 - Marketing discussion questions - Essay Example In case of Industrial Buying, this person is called Purchase Manager. A common day example can be mothers of a teenager who give permission to their kids for buying toys of their own choice. The primary concern for such type of buyer is price. They are usually not impressed by the qualities of product as compared to other products. External factors greatly affect such kind of buying decisions. The primary tool for marketers facing such type of buyers is the price-comparison list of competitors and the independent list of features of product. b) The Expert: sometimes the consumer is not fully aware of the qualities or features of the product and they rely on expert advice for purchase of such products. For example IT consultants usually analyze the type of organization and then help the overall purchase of IT solution for the organizations. As a common day example, products such as pampers are bought by mothers who know exactly what type and quality of pampers will perform the required function for her baby. Internal factors need to be considered in marketing products to experts. To market your product to such buyers, always show the expert what your product can do. What benefits it can give to the consumer. Show him the best features of your product. c) The User: when you have to market your product to end user, always show them how the product can solve their real world problems. Marketing is very crucial in such cases. Understand their need and then market the product to make them sure that your product can fulfill their need and provide them with the desired benefits (Changingminds, 2007). 2. Amanda’s own confection offers different valentine’s chocolates such as cupid bad, hearts cello bag, and they are usually priced as $1.1 per oz. (Amandasown, 2007). Fannie May offers boxes fill with different shapes of chocolates and are priced at approximately $1.625 per oz. (Fanniemay, 2007). Then we also have Rivera Chocolates who